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MINISTRY OF SOUND

Ministry of Sound TV are to offer two branded channels on the highly anticipated new Joost online TV station, available for Joost’s Launch on 23rd March 2007

Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment, today announced it has agreed a syndication deal with the innovative online TV distribution platform Joost™. Ministry of Sound, a leading global entertainment company, also announces the expansion of its international franchise to include television programming and syndication. Ministry of Sound TV will offer Joost™ viewers two on-demand branded channels dedicated to dance music and lifestyle programming from around the globe.

“The elasticity of our brand is incredibly valuable and allows us to tap into this new digital medium successfully.” said Assia Grazioli-Venier, Head of MoSTV. “We try to think laterally about what our customers want. They crave our content at home, in the office, or on their mobile phones. Whether packaged in bite-sized chunks or long-form, we aim to deliver our premium content on any device or platform they desire. Partnering with platforms such as Joost™ will enable us to reach a broader audience, while providing users with a fully interactive platform with which to experience our programming” said Ms. Grazioli-Venier.

“The Joost platform is an ideal way for content owners to showcase their product and reach new audiences,” said, Yvette Alberdingkthijm, Executive vice president, content strategy and acquisition, Joost. “We’re delighted to be partnered with such a unique and vibrant company. Working with a multi-media entertainment youth brand like Ministry of Sound is exciting and holds endless possibilities”

MoSTV, which launched online in November 2005, aims to establish a sustainable revenue generating, global market leading business. Lohan Presencer, Group MD of Ministry of Sound said: “Ministry of Sound has a unique opportunity to take the lead and position itself as the market leader in this exciting new sector, carving out our role as a niche IPTV content provider.”

As an in-house production team, MoSTV produces premium dance music content, while also aggregating affiliate branded content such as Hed Kandi’s ‘Kandi Vision’, www.theprofessionalrockstars.com, www.ilikemusic.com, and Drum and Bass Arena. On Joost™, MoSTV will broadcast two channels, one dedicated entirely to music videos, and one to original programming. Features include full coverage of the up-coming Miami Winter Music Conference, and exclusive content of the Ibiza 2007 season. Other content includes News & Charts, Interviews with headlining DJs, Club & Festival coverage, Music Videos, Lifestyle features (fashion, technology, travel), and DJ lead programs such as ‘Clubbers Guide to…’ and “DJ Diaries”.

The article can be found on Ministry Of Sound’s site.

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