This week the Telegraph.co.uk reported that Teenagers spend an average of 31 hours a week online, according to a study by CyberSentinel. The study interviewed 1000 teenagers, all between the ages of 13 to 19 years. In addition, Paidcontent covers a music-related study around youth, which asks: would you rather go without sex or music?
Below we gather a few key statistics, in the hopes such insight helps us cater to our customers in more profound and effective ways.
Internet Habits Per Week(CyberSentinel):
- 3.5 hours communicating with friends on MSN
- 9 hours spent using Chat rooms, forums, MSN, and social networking sites such as Facebook to communicate with friends
- 1 in 4 teenagers polled admitted to regularly chatting with strangers online - the majority of whom think it is harmless
- 2 hours watching videos on YouTube
- Over 1hr is spent looking at cosmetic surgery procedures
- 1.5hrs are devoted to family planning and pregancy websites
- 1hr 35minutes spent on diet and weigh loss websites
- 14hours per week are spent surfing the net un-chaperoned
- 1hrs and 40 minutes browsing sites for pornography (If you do the math that equals 87 hours per year!)
- 1hr and 40 minutes spent downloading or listening to music
- 33% of teenagers surf the web in the bedroom, while 27% surf in their parent’s study or living room
- Thankfully, its not all fun and games, as these teenagers also admit spending a minimum of 3hrs per week use the internet as a homework and academic resource
SEX or MUSIC?
A recent study by Marrakesh Records and Human Capital shows that:
(Surveyed 1,000 15 to 24-year-olds. Download report here)
- 60% of young people would rather give up sex than music
- 70% say they don’t feel guilty for illegally downloading music from the internet
- 61% feel they shouldn’t have to pay for music.
- 43 to 49% of the music owned has not been paid for
- The majority think £6.58 is a good price for a CD album
- They also believe downloaded albums should be £3.91, singles 39p
- 75 % have watched a music video online in the past three months
- 70 % bought a CD in the past three months
- 62 % played music on their phone in the past three months
- 52 % have paid for a music download in the past three months
- 45 % have played music on their games console in the past three months
- 67 % think radio is still the best medium for hearing about new bands
- 63 % say they rely on recommendations from friends or hearing about new bands
- 49 % prefer music channels like MTV or hearing about new bands
- 21 % prefer newspapers or hearing about new bands
- 17 % prefer music magazines or hearing about new bands
- 14 % prefer blogs or hearing about new bands
- 38% think YouTube is the best way for exploring new music
- 15% feel MySpace is best for exploring new music
- 8% think Facebook and official band sites are best for exploring new music
- 4% think NME and Last.fm are the least important sites for exploring new music
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February 19th, 2009 at 3:12 pm
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February 24th, 2009 at 3:18 am
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