Happy New Year Media Friends!
Assia Grazioli-Venier and Flypaper.tv would like to wish you and your businesses a very fruitful 2010, full of innovation, growth and…fun!! As opposed to doing our own regular 2010 predictions, this year we thought we would collect a few brilliant links to what our colleagues are envisioning for 2010.
Predictions for Music, Technology, Publishing, Social Networking, Online Video and More…Enjoy!
(click on the relevant links to read the articles in greater detail)
CNBC: Media Predictions 2010
- Control over distribution will shift to consumers.
- Social media will grow and be increasingly influential.
- More content than ever will be produced, forcing media giants to distinguish themselves from unprofessional alternatives.
ClickZ: Digital Media Predictions for 2010
- Prepare to Make a Date with Data
- Opportunities With Mobile Apps
- New Ad Sizes and Formats
- Standardization in Media Buying
Business Insider: 2010: 5 Media Predictions You Can Bank On
- Web Video Content networks will begin to book significant revenue in 2010, as both viewers and advertisers begin to peg value to quality web content.
- The Boxee Box will make a big splash at CES, and will see significant consumer adoption in 2010.
- NBC / Comcast will get quick regulatory approval.
- Verizon will make a play for Viacom.
- Cisco will double down on both devices and software delivery solutions for web video content.
PaidContent: Where The Digital Music Business Is Headed In 2010 (And Why 2009 Was So Disappointing)
- Apple launches a major refresh to the music experience
- MySpace deepens its focus on music
- Spotify scales back its U.S. launch
- ISP music services don’t pack a killer punch
- Semi-pro sites and services prosper
ReadWriteWeb: 10 Ways Social Media Will Change In 2010
- Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies
- Social Media Innovation Will No Longer Be Limited By Technology
- Mobile Will Take Center Stage
- Expect an Intense Battle As People and Companies Look To Own Their Own Content
- Enterprises Will Shape the Next Generation of What We’ve Called “Social Media”
- ROI Will Be Measured — and It Will Matter
- Finally: Real, Cool and Very Bizarre Online-Offline Integration
- Many “Old” Skills Will Be Needed Again
- Women Will Rule Social Media
- Social Media Will Move Into New Domains
LA Times: 2010 predictions: Another turbulent year ahead for media
- Jay Leno will be gone from prime time.
- MGM will be sold.
- Disney will buy Electronic Arts Inc.
- Washington will get tough with the media industry.
- DirecTV Inc. will be sold.
- Hulu will start charging viewers.
- Executive shuffles.
AdAge: Where Digital Marketing Is Heading in 2010
- Online display: Don’t be blinded by the shiny and new.
- Viral video will move from art to science.
- Gaming gets more social and mobile.
- Mobile takes a bite out of online.
- Here I am. Over here!
- Search evolves, but not everyone notices.
- Brands will realize online video is not a panacea.
- Brands start taking advantage of social graphs.
- Integration trend stimulated by privacy concerns.
- Data integration enables insightful ‘tradigital’ learning.
eMarketer: 2010 Predictions Round-Up
- Video. More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks.
- Usage. The number of Internet users will begin to stabilize, as penetration reaches 66% of the US population, or 205.3 million people.
- Social media. Marketers will demand better ways to manage and measure the impact of earned media—the additional unpaid exposure a brand gets when consumers share about the brand online.
- Convergence. The Consumer Electronics Show in early 2010 will usher in TVs with direct Internet connectivity, or with on-screen access to content portals such as YouTube, Blockbuster and Netflix.
- Mobile. Mobile ad spending will rise from $416 million in 2009 to $593 million in 2010 as more brands and agencies integrate mobile into their marketing mix.
- Social commerce. Retailers will become more serious about trying to measure social media’s impact on sales.
- UK & Europe. Throughout Europe, the recession has helped increase the sophistication of Internet marketing.
Jeremy Allaire’s Predictions For Online Video in 2010
- TV Everywhere. TVE is a new framework that will enable participants in the established TV industry to bring more of their content online. TV networks will be enabled to put their shows on the Web with these three caveats…
- Connected TV. Just as the traditional TV industry makes moves to bring TV to the PC, the consumer electronics industry is making moves to bring online video to the TV.
- Mobile Video. With the surge in smartphone sales, mobile video adoption will become more than just a blip on the radar.
- Video Monetization. In 2009, online video advertising grew faster than any other category in the global advertising market (50 percent). It’s forecast to grow 3-5X over the next several years.
- Video Commerce and Marketing. In 2009 we began to see the broad adoption of online video by all kinds of marketers and retailers. Why is this a big deal?
- Online Video Platforms. In 2009, our industry finally emerged as a category: Online Video Platforms (OVPs), a cloud-based approach to video publishing and distribution.
PCMag: 10 Predictions for 2010
- The netbook market will peak in 2010.
- Cloud computing will suffer a setback.
- Tablets and mini-tablets become the next big thing in mobile.
- Mini-tablets become the new e-book platform.
- More industry consolidation.
- Apple gains more market share.
- TV goes 3D.
- Touch and gestures expand PC user interfaces.
- DVDs will be replaced by streaming movies.
- Solid state drives become more widespread as their prices decline.
Mashable: 5 Predictions for the Music Industry in 2010
- Labels Will Get Smart
- Physical CD Sales Will Continue to Decline
- Release Strategies Will Evolve
- Music Will Live Legitimately in the Cloud
- Who Knows? There’s some as-yet untested consumer models building momentum.
Reflections of a Newsosaur: My un-predictions for 2010
- Will we have to pay for online content in 2010?
- Will advertising sales rise, stabilize or continue to dive?
- Will more media companies go out of business?
CES 2010 Predictions: What Will Be Hot Next Year?
- Mobile. The biggest mobile phone of the show, of course, will be Google’s Nexus One,
- Laptops. Laptops and Netbooks at CES 2010 will be riding the coat tails of Intel, which has already announced new processors and chipsets in “Arrandale” (for laptops) and “Pinetrail” (for netbooks). So this year, you’ll see processor brand names such as Intel Core i7, Core i5, and Core i3 instead of the soon-to-be exiting Core 2 Duos.
- Desktops. The netbook revolution of 2009 has benefited the desktop space. The same power-saving processors and motherboard chips from netbooks are now showing up in a plethora of ultra small nettop PCs.
- Audio and Video. The days of the portable media player—or MP3 player, if you will—are more or less in the past. If the past year is any indication, the Next Big Thing is: devices that do everything. Think of them as Apple TV, with apps. Boxes like the Roku HD-XR are likely to get some friendly competition at CES 2010
VentureBeat: Tech trends for 2010
- Online Shopping Clubs Will Mature
- Gaming Will Advance Beyond PCs and Consoles
- Real-Time Collaboration Coming to an Office Near You
- 2010 Will Be Android’s Year
- 2010 Will Have A Netscape Moment
GigaOM: The Wish List: 7 Things We Hope Will Come True in 2010
- Facebook Goes Public
- 50 Mbps For $50
- MySpace Builds an Awesome Music Service
- Hulu Goes Premium
- Real National Broadband Map
- AT&T’s iPhone Exclusivity Ends
- Chrome OS Shifts, Works With Local Apps Too
MediaShift: The Year in Digital Music and Predictions for 2010
- Innovation and Acquisitions Abound: Apple’s recent purchase of streaming/download service Lala has sparked much speculation. Articles from the New York Times, PC World, and Apple Insider have discussed possible reasons for the purchase, and most tend to focus on the creation of an Apple-powered music streaming platform.
- Direct-To-Consumer Continues Ascent: Another important trend this year was the continued emergence of a hyper-charged direct-to-consumer business model. Companies such as Topspin, Audiolife, Nimbit, and Reverb Nation are enabling artists to interact with — and sell to — their audiences in many new ways.
- 2010 will be the year of analytics
- The conversation about an ISP tax for unlimited downloads will continue
- Spotify is still gearing up for a U.S. launch, but in light of imeem’s troubles, the ad-supported streaming model is under further scrutiny
- Twitter plays with advertising
Examiner: Prediction 2010: Facebook to surpass MySpace revenues
To kick off the new year we leave you with a wonderful new track by Emilia de Poret called “Now or Never”. Enjoy!
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