
THE GUARDIAN
Instead of paying a TV company for advertising airtime, some brands are branching out and launching their own stations.
Ed Waller
The Guardian
In the good old, bad old days of analogue TV, few owned a TV channel, but in the digital broadband age it seems that just about every Tom, Dick and Harry is launching one.
Audi launched its own channel on Sky back in 2005, and since then brands as diverse as the Sun, the Telegraph, Budweiser, Nuts magazine, Ministry of Sound (M0S) and even groups like the British Gymnastics Association have followed suit, either using spare capacity on existing TV platforms (with the benefits of being on the electronic programme guide) or capitalising on rising uptake in broadband, over which many of these new channels are "aired" in the form of web video streams.
"The...
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